F our models from Kia Motors America (KMA) were recognized as segment winners of the 2015 AutoPacific Vehicle Satisfaction Awards (VSA), including the K900 (known as ‘Quoris’ in some markets) luxury sedan, which ranked at the top of the Luxury Car category and won AutoPacific’s coveted President’s Award, given to the vehicle that achieves the highest-ever overall VSA score. This is only the third time this award has been given in the 19-year history of the VSAs. The other t h re e K i a w i n n e r s i n c l u d e d t h e 2015 Cadenza, 2015 Soul (tie) and 2015 Sportage in the Large Car, Compact Car and Compact Crossover SUV categories, respectively, with the Soul scoring its second consecutive win. Kia had more category winners than any other brand and ranked third (tie) among all Popular non-premium automakers for overall brand score.
“We are honored that four of our world-class vehicles have earned AutoPacific Vehicle Satisfaction Awards, affirming Kia’s o n - g o i n g c o m m i t m e n t t o d e s i g n , c r a f t s m a n s h i p a n d t h e o w n e r s h i p e x p e r i e n c e,” s a i d O r t h H e d r i c k, v i c e president of product planning, KMA. “While Cadenza, K900, Soul and Sportage each have their own personalities, together they represent the collective strength of the entire Kia model line. We’re e s p e c i a l l y p r o u d o f K900’s recognition as Kia continues to move upmarket and compete w i t h l o n g-s t a n d i n g l u x u r y brands.”
AutoPacific’s VSAs identify the most satisfying vehicles for sale in the U.S. market and assist new car buyers in making informed vehicle purchase decisions. The results are based on responses to over 66,000 surveys completed by owners of new, model year 2015 vehicles. The survey measures owner satisfaction through 50 separate attributes r a n g i n g f r o m i n t e r i o r c o m f o r t a n d c o n v e n i e n c e t o f u e l e c o n o m y a n d performance.